Strategic Design

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs.

Their rol is growing towards a more strategic one. In order to effectively play this role design professionals need to master a set of strategic practices - i.e. routinized actions and ways of working. However many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.